Organic performance analysis
Turn Search Console data into a list of SEO opportunities
Insights turns Search Console data into three practical views: click declines, queries close to page one and queries showing multiple pages from your site.
Create a Prof GSC account · Read the setup guide
What it helps you do
- Compare page or query traffic with the previous period.
- Find queries ranking 4–20 with enough impressions to review.
- Spot queries where several pages from the same site appear.
How it works
- Choose a property — Use a Search Console property connected to your workspace.
- Choose an insight — Open traffic drops, page-one opportunities or potential cannibalization.
- Review and export — Set a date range, inspect URLs and metrics, then download the table as CSV if needed.
Use cases
- Finding pages to investigate after clicks decline.
- Prioritizing content for queries already close to page one.
- Reviewing content structure when multiple URLs get impressions for similar queries.
Plan access and limits
Insights are included on every plan. Data follows the connected Search Console property and Google reporting delays.
Compare plansFrequently asked questions
Does a traffic drop mean there is a technical problem?
Not necessarily. Insights highlights data changes to guide investigation; the cause still needs review.
Will Insights change my website automatically?
No. Insights presents data and review lists; your team makes any website changes.